Privacy Policy for Equator Lens

At Equator Lens, your privacy is paramount. This Privacy Policy outlines how we collect, use, disclose, and protect your personal data when you interact with our e-commerce platform, purchase our products, utilize our services, or attend our workshops. We are committed to complying with applicable data protection laws, including the European Union's General Data Protection Regulation (GDPR) and Singapore's Personal Data Protection Act (PDPA).

1. Information We Collect

We collect various types of information to provide and improve our services to you:

• Personal Identifiable Information (PII): This includes information you directly provide to us when you:
  • Create an account on our online platform (e.g., name, email address, password).
  • Place an order (e.g., shipping address, billing address, phone number, payment details).
  • Subscribe to our newsletters or marketing communications.
  • Contact our customer service for inquiries, support, or repair services.
  • Register for our workshops on observational meteorology or amateur astronomy.
• Transaction Data: Details about products and services you have purchased from our site.
• Technical Data: Includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our online platform.
• Usage Data: Information about how you use our website, products, and services.
• Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties and your communication preferences.

2. How We Use Your Information

We use your personal data for the following purposes:

• To Provide and Manage Services:
  • Process and fulfill your orders for binoculars, telescopes, and meteorological instruments.
  • Manage your account and provide customer support, including expert consultation on optical device selection.
  • Process payments and prevent fraudulent transactions.
  • Provide repair and maintenance services for precision optics.
  • Facilitate your participation in workshops on observational meteorology and amateur astronomy.
• To Improve Our Online Platform:
  • Personalize your experience on our site and offer products you might be interested in.
  • Analyze website usage and trends to enhance functionality and user interface.
  • Develop new features and services.
• For Marketing and Communication:
  • Send you promotional offers, newsletters, and updates about new products and services, where you have consented.
  • Communicate important service-related notices and policy updates.
• For Legal and Security Reasons:
  • Comply with legal obligations, including tax and accounting requirements.
  • Detect and prevent fraud and other malicious activities.
  • Enforce our terms and conditions.

3. Disclosure of Your Information

We may share your personal data with the following categories of recipients:

• Service Providers: Third-party companies that perform services on our behalf, such as payment processing, shipping, web hosting, data analysis, marketing assistance, customer service, and IT services. These providers are obligated to protect your data and only use it for the purposes we specify.
• Law Enforcement and Regulatory Bodies: When legally required or necessary to protect our rights, property, or safety, or the safety of others.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred to the acquiring entity.

We do not sell your personal data to third parties.

4. International Data Transfers

Your information, including personal data, may be stored and processed in any country where we have facilities or where our service providers are located. By using our service, you consent to the transfer of information to countries outside of your country of residence, which may have different data protection laws than those in your jurisdiction. We ensure that such transfers comply with applicable data protection regulations, implementing appropriate safeguards such as standard contractual clauses.

5. Data Security

We implement robust technical and organizational security measures designed to protect your personal data from unauthorized access, alteration, disclosure, or destruction. These measures include encryption, firewalls, and secure socket layer (SSL) technology. While we strive to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

6. Your Data Protection Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete personal data.
• Right to Erasure (Right to be Forgotten): Request the deletion of your personal data under certain circumstances.
• Right to Restriction of Processing: Request us to limit the processing of your personal data.
• Right to Data Portability: Receive your personal data in a structured, commonly used, and machine-readable format.
• Right to Object: Object to the processing of your personal data for direct marketing or certain other purposes.
• Right to Withdraw Consent: Withdraw your consent at any time where we are relying on consent to process your personal data.

To exercise any of these rights, please contact us using the details provided below.

7. Retention of Your Information

We will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). When we no longer need to process your personal data for the purposes set out in this policy, we will delete or anonymize it.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us:

Equator Lens

120 Tanjong Pagar Road,

Unit #04-03,

Singapore, Singapore, 088537

Singapore